Aura Farming the Financial System
A few weeks ago I was looking at my email inbox and a message popped up “Aura Farming the State”
It was from one of those senders that you never read but also for whatever reason never bother to unsubscribe from. The kind of emails you typically just delete.
However, in this case I had time and was intrigued by the subject so I opened it.
The email went on to talk about one of the more recent consequential geopolitical events where an uprising of Gen Z overthrew the government in Nepal just back in September.
This was a pretty rattling event that left over 70 people dead and an entire country in disarray for several weeks.
But what was really interesting is how this movement sprang to life over the internet.
What started out as a so called group of “Nepo babies” (wealthy politicians kids) in Nepal posting pics online next to Christmas trees made of high end fashion brands quickly escalated into nationwide outrage considering the fact that each designer item in the tree was roughly more than the entire yearly salary of the average Nepalese person.
The key driver of this mass and instantaneous spread? Memes.
The Gen Z cohort used memes to depict these nepo babies as enemy number one of the state. These memes quickly proliferated so much that the government went about banning the use of social media sites.
Ultimately that led to the collapse of the state on September 9th 2025 when rioters stormed the government buildings and ousted those in charge.
The message is simple. Memes today are what the next generation uses to communicate.
They tell an entire story in a picture. One that people can relate to and rally around. They are emerging as symbols of the next generetion. Powerful enough to ignite a spark that topples a government.
It wasn’t but one minute after I read this article that I received a ping from my phone notifying me via yahoo finance that the meme stock resurgence was on.
This was the resurgence from June and July of this year when we saw stocks like OPEN KSS and DNUT emerge at roughly the exact same time GME did just five years prior.
We know the timing of it all is interesting but the conditions are the most important and it doesn’t stop there.
Just a week before all this went down I had gotten a visit from a friend who I hadn’t seen in a long while.
My friend, who is also a person that is somewhat financially savvy and crypto savvy, and I got to talking about the markets. And he proceeded to explain to me why he thought GME was the end game.
I’m sure most of you can remember the GME frenzy that happened back in 2021 igniting a meme stock craze that drove a retail mania in the stock market ultimately spilling over to crypto.
However, that story never ended. As my friend so adamantly described it had become a religion for these people. A whole generation of investors who saw it happen from their apartments during covid and rallied around a cause.
That cause? Sticking it to the man. Something I’ll get more into in a minute.
But he was right, people today, 5 years later are still die hard GME supporters.
And what started out as one or two stocks in GME and AMC has morphed into an entire sector of stocks so much so that there is even and ETF for memes now.
Sound familiar? I can think of one story, it used to be just DOGE coin, and now half of crypto is memes….
If you asked the old traditional bankers they would tell you its just a fad and it will go away. Well…its been five years and these people are still here.
Not only are they making their stance clear but old legacy institutions are getting the message.
The next generation communicates in memes. So how do we communicate and market to them? By using memes.
I was scrolling my instagram the other day when a post from the Whitehouse came up and it was a meme making fun of the ongoing government shutdown.
We all know Trump basically memed his way into the highest office in the land.
And if thats not enough you have probably seen a major pivot in the social media accounts of some of the oldest and most recognized brands on earth.
The likes Wendy’s (1969), Domino’s Pizza (1960), and Juventus (1897) to name a few have all been around a long time because they know how to stay relevant and adapt to changing consumers. Today you can scroll their feeds to see brainrot and memes being posted.
It’s not too stupid for legacy establishments but yet most people seem to think they are “above” it.
The reason this is all happening in the world is because of the revolutionary cycle we are currently going through.
You’d have to be living under a rock to not understand that you can go to practically any country in the world right now and they will tell you verbatim the same problems, are happening there, as are in the other 200 countries.
It’s very clear this is a macro movement and a process of replacing the old institutions with new ideas and new regimes fit for a faster more connected more digital age.
Those that change and adapt will survive. Those that don’t will be history.
But its not just about change its about old vs new.
What happened in Nepal is a microcosm of what is going on around the world.
Just look at the Trump family. Eric Trump just the other week claimed that their family had made more than a billion dollars off of crypto. Yet if you look at the price of BTC it is unchanged since Trump took office.
The average retail trader has no doubt had a terrible year. Tarriff crashes, market liquidations, virtually flat price action. It’s been brutal. Yet, somehow Trump and his family managed to make billions?
Either they are the greatest traders ever or its pure corruption using the office to line their pockets and secure lucrative deals. I think we all know the answer.
The point is that the wealth divide is growing around the world and little guy is dying for an opportunity to stick it to the man.
That is why we saw so many millions of people instantly rally around a cause in GME five years ago.
And as I have been pointing out to readers that same cycle is churning its wheels again today.
I even saw a post from unusual whales on X the other day with a statement from Goldman Sachs saying, “America’s stock market is now a playground for the rich”
We know that has always been the case but with stocks at record breaking eye watering highs do you thing the average American worker is feeling that? I guarantee they aren’t.
I can also guarantee you that they would jump at the drop of a hat to stick it to some wall street banker.
Which is why you need to be watching this sector today. And why I have painstakingly been curating a list of top meme coins and meme coin narratives for our members over the last two years.
Many people knock it, many people laugh at it but this is actually a macro trade that is here to stay and only growing.
Of course it comes with severe pullbacks and huge volatility but so did bitcoin in its early days.
And wasn’t that the original idea of crypto? Sticking it to the man, new ideas, new financial freedoms?
Yet now the crypto purists hate on the meme sector? Feels oddly similar to how traditional finance hated on the crypto sector at first.
Let us remember Bitcoin came out in 2009. Eight years later ETH launched in 2015 and the alt coin market was born and still thriving today.
Dogecoin came out in 2013. Eight years later Shib launched and took the market by storm in 2021. The meme sector was born and still here today. Interesting timing to say the least.
Now the five year cycle is lining up and the animal spirits are brewing in meme stocks. It’s only a matter of time before they spill over into crypto.
And when they do you will want to be in on this sector. Not only is it here to stay but its shaping up in a way we have never seen before.
Take PEPE for example. For nearly two years now it has been trading in this range.
In the previous cycles memes we born, burned bright, and died quickly. Today they have been quietly accumulated for nearly two years.
Not only are they real memes recognized by billions around the world but they are buying up the actual IP rights to the memes and cementing themselves as a part of the culture you can actually own and financialize.
So before you laugh and dismiss what’s going on here, just remember….
The highest office in the land embraced memes to win over 100 million Americans votes. An entire nation state was recently toppled because of viral memes sparking a movement. Your favorite legacy institutions are pivoting to memes to stay relevant.
It’s only a matter of time before the financial system embraces the inevitable.
But then again, that’s just a meme….right?
“Who controls the memes. Control the universe.”— Elon Musk