From Chance to Fortune: How Serendipity Can Make You Rich

The best ideas often come to us through the means with which we least expect them. Whether its taking a hot shower, going for a walk, or a conversation with a stranger you never know when an idea is going to be put forth to you that could make all the difference. The key is to be ready for it. And as long as you believe in the above as I do, you know the world has a strange way of talking to us through subliminal signs and other people.

For example, I recently listened to a youtube video highlighting Jon Jones and his mindset. For those of you who don’t know, Jon Jones is arguably the best combat fighter in history. He is considered the Michael Jordan of the UFC. But, what very few people know is how he got to become a fighter.

Jon Jones was 19 years old with a girlfriend and children and had absolutely zero experience fighting or even training to fight. At the time, he was applying to become a janitor when a random person on myspace commented on his photo from a post workout picture saying to him that his cousin had an MMA gym Jones should check out.

Jones was ready and accepting of this sign and decided to go check the gym out and that is what made all the difference in his life. Fast forward just 4 years and he would become the youngest UFC champion in history and then go on to be considered the best fighter ever. All due to a random guy on the internet telling him about a gym his cousin owned.

Coincidence? Divine intervention? Call it whatever you want, but these types of things happen all the time it just depends whether we are ready and willing to see and hear them.

Just like I was talking to a friend recently and he commented on how observant I am of what people are doing. Not only is it my job but I know there are always unspoken signs if I am paying close enough attention. It’s about understanding the behavior of people, how they act, think, look, everything they do, so that you know what they will do before they even do it. It will tell you all you need to know. Particularly, when it comes to a subject like the economy.

For example, I spent quite a bit of time in Miami over the last year and a half. Recently, I was traveling more and had not been back in 5 or 6 months. When I returned a few weeks ago I noticed that, what was previously a very dead downtown, had started to come to life. I had not seen this many storefronts and mom and pop shops open for the entire year and half I was there. I leave for 6 months, come back, and there are small businesses springing up everywhere.

Most people don’t even think about these things, but since I view everything in the lens of the cycle and the markets, I notice. What that tells me is that risk is coming back to retail and debt is increasing. Not only is it risky to open a small business but most of the time you also have to take on some sort of loan to get it going. Particularly, these brick and mortar types of businesses.

So again, a very subtle sign, yet very noticeable to those paying attention. It shows where the economy is at this stage of the game.

Even more recently, I went to the casino with some friends. I am not a big gambler I don’t particularly enjoy playing cards but I do get it. In a sense, professional gamblers and traders are of a very similar mental makeup. But make no mistake, professionals approach the game in an entirely different mindset than your buddy betting on the football game.

However, it’s your buddy betting on the football game that we are studying here. Gambling is one of those things engrained in the human psyche and it is a powerful force of greed that drives it. It’s the opportunity to reap an outsized reward with little to no work. It’s an activity that humans have done for thousands of years and that is exactly why it will continue.

A large part of my investment thesis is always human behavior and psychology. These factors are quite frankly much more powerful drivers of price than fundamentals ever could be. It’s why we laid out the meme coin thesis a year and a half ago before anyone else. And it’s why today we are betting on the deep seated human emotion of greed.

As I was sitting in this casino talking to my friend, he was telling me how he had gambled on the blockchain after a night out. That’s when it struck me that what I had been thinking to be true, was.

You see, crypto has a notoriously bad wrap of being a great casino. And while it is that, it is not only that. When you understand that statistically 90% of people in the market will lose money you can see why they result to such degenerate behavior. They see an opportunity to make a lot of money for little to no work. Rarely, if ever will they keep it. The real winners are the companies that build the infrastructure to facilitate this behavior.

As long as there is a market, and there is money in people’s pockets, they will gamble it for a chance to get rich. As the cycle progresses people will be wealthier than they ever have been and therefore prone to spend more money gambling for bigger returns as the ugly emotion of greed rears its head on them. They will do this through debt, leverage trading, and flat out gambling.

Today, we are adding a gamblefi project that taps into this psychological phenomenon via the blockchain, has a real business on track to generate hundreds of millions in revenue, and is currently deeply undervalued and overlooked by the market.