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Transforming Health and Fitness Through Blockchain Loyalty
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Transforming Health and Fitness Through Blockchain Loyalty

Jan 17, 2024
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Digital Asset Research
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Transforming Health and Fitness Through Blockchain Loyalty
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If you were around last cycle you are familiar with GMT (STEP’N). GMT was a project that kicked off an idea called move to earn. The basis of the idea was that you get rewarded for physical activity. Users would buy an NFT and then get rewarded for walking, jogging, and running outdoors. They could then use their points to buy in game items or exchange them for monetary value. Think of an app like Strava where it has a social component but you can also actively earn money for your activity.

This project sparked a huge movement and was one of the biggest winners of the Solana chain last cycle. STEP’N market cap exceeded over 2 billion dollars and was really, a huge hit. STEP’N had a unique first mover advantage last cycle but this time around the competition for this space is heating up. While STEP’N continues to be a solid project with big backers and partners there is a new player that is solving all the problems that GMT has missed on.

Our addition today is revolutionizing the world of blockchain-based loyalty programs, pioneering a sustainable and innovative approach that goes beyond the popular "move-to-earn" trend. In contrast to predecessors like STEP’N, this protocol is backed by a real business model, focusing on long-term sustainability, simplicity, and forging best in industry partnerships even before its official launch.

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